Enforcing Underage Drinking Laws (EUDL) and Idaho Office of Drug Policy Be The Parents Media Campaign's goal is to reduce underage drinking among youth aged 9 to 20 by providing their parents and caregivers with the resources they need to properly address this issue with their children early. The Campaign seeks to:
- Increase parents' awareness of the prevalence and risks of underage drinking;
- Equip parents with the knowledge, skills, and confidence to prevent underage drinking; and
- Increase actions by parents to prevent underage drinking.